The New Rise of a Summer Hit: Tweet It Maybe

For decades, the song of the summer would emerge each year following a pattern as predictable as the beach tides.

Pop radio would get it rolling before school let out, and soon the song — inevitably one with a big, playful beat and an irresistible hook — would blare from car stereos everywhere. Then came prom singalongs as the song finally became ubiquitous around the Fourth of July. In 1987, it was Whitney Houston’s “I Wanna Dance With Somebody.” In 2003, Beyoncé’s “Crazy in Love.”  Read More